Creative Director—James Daniels
Art Director—Andrew Grady
Designers— Veronika Forsythe


Leadership conference branding. Concept, pitch through to development and roll out of brand identity.



Wesfarmers’ primary objective is to deliver satisfactory returns to shareholders through financial discipline and strong management of a diversified portfolio of businesses. Some of these businesses include: supermarkets, liquor, hotels and convenience stores; home improvement; office supplies; department stores; and an industrials division with businesses in chemicals, energy and fertilisers, industrial and safety products and coal.